SEO Tutorial for Beginners – Step by Step Guide in 2020

In this tutorial, I’ll be going through SEO for beginners and I’ll be using Yoast SEO to optimize a WordPress website. But let’s say if you’re using Shopify or another content management system. you can still use this guide But you just have to follow the same principles and find out where you can actually edit the on-page SEO part for your website ok, so My name is Hogan and I’m gonna be going through the five-step formula to rank on page number one So in stage one I’m gonna be talking about understanding SEO and stage two will be going through keyword research and also competition analysis Then we’ll be moving to stage three which is on-page optimization and then stage four off-page optimization and Stage five analysis okay.

So finally I also give you some actionable tips and advice to also boost your rankings, right so what can you use this guide for so you can use this guide to optimize your own local website or a blog or e-commerce? Website and convert them to sales or you can just use this guide for educational purposes and maybe you can help clients You know optimize their websites and charge monthly retainers. It’s really up to you what users guide for but this is a one-hour tutorial So maybe you know grab a coffee or something like that. All right, so what is SEO right search engine optimization, it basically means optimizing your website.

So it ranks on these search engines, for example on Google and Bing and other things like that right so that you can get organic traffic to your website so this is the best traffic source that you can get because people are looking for exactly what you have to offer right. So for example, if you’re doing paid advertising on Facebook ads, I’m not saying that it’s bad I’m just saying compared to that.

This is something that you really need to focus on for your website or your business, right? Because if you’re doing paid advertising, you’re only guessing what they want, right, you’re interrupting them. For example, they’re watching TV and they’re scrolling through their Facebook feed on their mobile during a advertisement on TV but they’re not really looking for a carpet cleaning service if that’s what you’re offering, right? there in the mindset of you know looking at what their friends are doing and stuff like that right there, not really looking for a carpet cleaning service because their carpets are clean already.

But let’s say, you know if you’re ranking on Google and your ranking for carpet cleaning in a specific location People actually have that problem that they want to solve, right? So they’re people That people are actually looking for that solution and they wanted urgently Okay, if you’re ranking there then you’re gonna have a really good chance of converting those to sales and there are thousands and thousands of people who are searching for exactly what you have to offer and Once you actually start ranking, then you get consistent visitors to your website for free and all you need to do is maintain that. O

kay So I’m gonna explain a little bit about how Google ranks your website So the first thing they do The most basic thing is they scan your website. So let’s look at the website here Forbes travel guide Okay So how do they scan your website is they look at your page content, you know, does it have the keywords? What the user is searching for so Google’s job is to provide the most relevant You know the rep most relevant answers to that user’s search query, right? so whatever they’re searching for if they’re searching for this cost study is Este Beach Resort.

I think that’s how you pronounce it Okay, then you better bet that that keyword should be on that page, right so they actually look at the page source so if you right click and view that page source, they look at The code here and whether or not you know, the content is related to what the user is searching for So that is the first step. Okay The second step is our other websites linking to you, right? So what that’s gonna tell Google is, you know, is this website’s? Relevance and also is this website a helpful resource? So normally when people actually link to a specific page, it means that page is sort of important Okay, it gives that page what we call link juice, right? So for example, this Forbes Travel Guide, it’s linking back to the hotel website, right? so if you click into that, then that’s going to link to this hotel website, and that’s basically going to tell Google that, you know, this website is quite trustworthy because Forbes is linking to it right.

So the second step is getting links to your website So I’ll be going through how to get links later But that is basically the main two factors that Google uses to calculate it Right, then there are other things which is the click-through rate. So the click-through rate is for example, if we actually go to Google and Let’s just do maybe best hotels in Bali Okay, if if you’re actually searching for best hotels to Bali then when people are browsing that like for example if I’m a User or a customer and I’m scrolling through the results here and I don’t click on these two results Okay I click on this result because because basically the the title here and also the description is much more sort of Clickable and these two get clicked less. Okay, because they haven’t optimized the title They haven’t optimized their description. So this one’s going to get a higher click-through rate.

So more people are going to click through it Less people are gonna click through to these websites. Okay, that will mean a low click-through rate. So Google takes that into consideration as well So we’ll be going through how to optimize those settings later But basically user experience is another factor. So how long someone actually spends on your website? so how long does the actual user spend browsing this website will actually tell a lot to Google whether or not this website is a valuable resource Okay, so if people click onto your website and they look at it and you have some really really bad picture or you know Really really bad layout and content people are gonna click off that website and Google is going to know that website is not a good website and they’re not gonna rank you right so it’s really important to To take that into consideration Another factor is the speed of the website So if your website takes longer than I think three or four seconds to load people are gonna click off your website Another factor is mobile friendliness.

So it’s really important to have a mobile-friendly web and You can check your mobile friendliness on a page called. I think the sponsor Nader comm So you can plug in this URL. For example this hotel URL plug it into here and Then click on go and basically you can see if it’s you know, mobile responsive or not. Okay? So basically they take everything into consideration So your goal is to make a website the best you can for the user So make the user happy and solve a problem and give amazing value. And then basically you’ll get ranked OK.

It’s also really important to understand that Google makes most of our money from AdWords So AdWords is the ads up here So if someone clicks into that ad then the advertiser for example This pure brightening cleaning company will have to pay Google Ok, so Google makes most of the money from its search engine and AdWords. So it’s really important that You know Google provides the best user experience When people actually using their free search engine, so people can keep coming back to the search engine Keep using it keep clicking on their ads ok, so So you gotta really understand that and if you have a bad website that doesn’t provide any value then it’s not gonna rank Alright.

There’s three different types of search queries Informational so what that means is people are looking for an answer to a question So for example, you might be looking on how to make money or how to do SEO how to lose weight You know, those are informational types of keywords or people might be doing earphone reviews or the best TV or best HDTV review those types of informational keywords, and you’ve also got navigational so navigational is People know where they want to go But they use Google as a way to navigate through that website because they might not know the domain So, for example, people might be on Google anyway, and there might be like typing in Amazon or something like that or Amazon AWS Which is an Amazon service, you know.

For example Some people don’t know the exact URL so they’re not going to type it into here But they use the Google search to navigate to that page All right, and then there is the transactional types of keywords So people are looking to buy something or spend money for example carpet cleaning in a specific location so people are looking for a service and they’re really likely to buy or It might be for like an e-commerce store might be for like buy shoes online or buy a specific pair of shoes online Those are transactional.

So what we’re going to be focusing on is transactional and also informational Informational is really important because you have more control over that because you have more creativity in terms of what content you can create and you can target more keywords and once you actually target those keywords and you start ranking for these keywords, which some of them.

I really Sort of highly searched for then You can start using that you know that your blog or something like that or that page To go back to your shop page or to your services page. Alright? so What we’re gonna be doing is finding keywords So I’ve structured this into three sections local blog and personal and e-commerce So the principles are pretty much the same but there are some slight differences and I want to go through different examples to help you Understand a little bit better If you don’t want to go and watch specific parts, you can use the time status below to skip to the most relevant section but I highly recommend watching at all because yeah, I think it’s really Important so for this part of the video, I’ll be going through finding keywords So the basics of finding a good keyword is that you want to find a keyword which is sort of Related or really relevant to what you actually have to offer, right? You don’t want to rank for something that you don’t actually provide So let’s say for example,

you’re selling organic coffee beans Then you don’t really want to at least at first rank for a broad term for example, like coffee Okay, because when people are searching for coffee on Google, you know, they might be looking for definitions or you know all sorts of different things like you wouldn’t know right but there are a lot of searches but you know Not many of them are looking for again coffee beans So it would be much easier for you to rank your website And also you’ll convert higher also You’ll probably have less competition and you actually satisfy the visitor if you actually target what you have to offer Okay. So once you actually get some results it’s gonna build your confidence up with SEO and then you’re gonna be able to dominate so I’m gonna actually go through a Example so I’m gonna do a local carpet cleaning business as an example to show you Sort of everything that I do to find the keywords, okay? So for example, like all the tools and everything, I’ll show you everything right now. Okay, so What I normally do is I probably write it down on a piece of paper in this case.

I’m just gonna type it out So this is a carpet cleaning business So for me, I would sort of put myself in the shoes of the customer okay, what would they be searching for after they just spilt, you know coffee on their carpet, you know, they’re probably searched for like carpet Cleaners in Melbourne or they might search, you know carpet Cleaning in Melbourne, and they might even search for how to remove Coffee stain from carpet Okay, so these two keywords are highly transactional this one is more informational so people are looking for a how-to Okay, so based on your seed keywords. What I do is I would copy the The keyword and then go to Google. Okay, and then just paste that in and then do a Google search so what we’re gonna do now is basically get some more keyword ideas and we can do that by just Looking at our competitors websites and see what they’re actually ranking for. So I’m gonna open the first result here and Maybe it will go with this one here cobble cleaning Melbourne.

So let’s take two examples So when we’re actually looking at the website here, you can just go to the top part of the website here And normally they’ll have services Okay, so if you actually see here, these are all the keywords that they are targeting their main keywords Okay, so it’s really easy to see So if you go back to this one here a different website You can also hover on the services and you can see the keywords that they’re targeting So the targeting carpet cleaning duct cleaning tile and grout cleaning Basically, this is gonna give you some more ideas Like if you’re new to the industry this is gonna give you a lot of different ideas of what people actually searching for and what I’ll do is probably just look at all the services and then put them on a Notepad or something like that.

So I would do let’s say This one tile and Grout cleaning and then we’ll do this one as well Okay, so obviously type out the ones that you Will provide as well? Okay so I’m not going to type out all these ones that is where I’ll do to generate some keyword ideas of what pages that should I create for my business and What keywords should I target? Okay, once you have those seed keywords, okay? So you should have probably like 10 to 20 different keywords based from their website here Okay, just looking at those services. Okay, then what I do is go to a website called ubersuggest So if you go to Google and just type in ubersuggest and click on the first result we should take it to neo Patel’s website and Here we can enter in the keyword.

Carpet Cleaners in Melbourne. I Would paste that into here the keyword and select web here here I’m gonna select the country. So I’m going to select Australia so I’m gonna look for English and then type in Australia click on lookup Ok, so that says there is a volume of six thousand and six hundred. So this is by the month So there’s six thousand six hundred people searching per month approximately Okay, and the CPC which means cost per click and that’s almost ten dollars So the cost per click is if you actually look here you’ll see that up here on the there is add Okay, so these are Google ads and advertisers For example, this guy here Carpet Cleaners Melbourne. This company is advertising using Google Adwords So if someone actually clicks on that result, then this company will have to pay Google $9 60 per click.

Okay, so that almost gives you a Indication of how competitive the keyword is. Alright. So normally the higher the CPC the more competitive it is okay because You know people are paying let’s say, you know $10 per click. So obviously these free results here Okay, they’ll be quite competitive because these are all for free Okay You don’t have to pay Google if someone clicks into your your website So that gives you an indication how competitive it is. So for example if you click up here on the search volume Ok, you’ll see cheap as chips Okay, so chips are cheap as chips is a company and the CPC is quite low only 58 cents the reason why it’s quite low is because cheapest chips people are actually typing that into Google but that is not a Sort of a transactional keyword, right? That is a navigational keyword.

So people are navigating to that website Okay, so it wouldn’t make sense for anyone any other advertiser to be targeting that Keyword, okay because people are looking specifically for this keyword and they’re not gonna click on anything else So there’s not much point and as you can see there is no Google ads here. Alright, so If we go back here Then what you do is you look at all the different keywords. Okay. So what I do is just copy them probably to your your clipboard or your notepad here and Copy down all those different ideas, like everything that is related to what you actually have to offer so for example and at least cleaning Melbourne, so end of lease is basically You know after you have found a new place Then you need to clean that house for the landlord before you can actually get the bond back Alright, so we’ll look at all the different keywords here. You might prove Provide office cleaning, okay I’m gonna scroll down you might provide commercial cleaning You might just copy that down. Okay Vacate cleaning.

So that is almost the same as the end of lease cleaning Right so different people type in different stuff. Okay, so it’s important to understand that this one is bond cleaning Okay, so these three here I pretty much the same thing, but, you know people type at different things Okay, so this is going to give you a lot more idea of what keywords people are searching for and what keywords you can actually create pages specifically for So we’ve got here our best carpet cleaning in Melbourne So you’ve got some Sort of modifiers. These are called so invest. Alright, and you’ve also got people typing in cheap Okay, so you can copy down all these little keywords and things like that And once you actually create a page then you can actually add these keywords onto your page So when google scans your website, they will see that you have that content on the page.

Right like for example affordable Ok scrolling down and You might find some informational types of keywords. Alright, so we can search down here for example carpet cleaning cost ok copper cleaning cost is People wants to know how much does it cost for carpet cleaning services. So what I do is copy that down as well Ok, so for these types of keywords, what I’ll do is I’ll create blog posts for these Alright, so blog posts are sort of different from pages These are quite similar, but you know it’s kind of different these ones have a set layouts and They look something like this so blog post looks something like we scroll down here I think these guys probably have a blog I can’t click on the blog and it’s sort of like an article format right prepare your home for the coldest season So this one is probably Winter cleaning tips, maybe that’s their keyword targeting. Ok.

This is the blog post ok, so you would probably create a blog post which is covering Much it cost to clean the carpet Okay, so people might be searching for this keyword and then they might land on your page and then they realize okay It’s not that expensive and then they say oh, okay. I might hire this company. Okay, so it’s sort of like picture this right? So for example McDonald’s they offer I think in Australia At least they offer really cheap soft-serve. Okay, so what they do is they put the soft serve and make it really cheap So that they attract people there and once a pick once people are there then they upsell people on you know? A happy meal or like a Big Mac meal the same thing with 7-elevens.

Okay, they sell $1 coffee in Australia So they attract people there so, you know people go there and they might buy different stuff For example, you know fill up the car or whatnot. Okay, because the $1 coffee Okay, so think of your blog section on your website think of it as sort of a place where you can attract people in to create that brand awareness and Once people are there then people can see all you offer that service as well. Okay, and It’s highly likely that there will hire you because you know They realize that you’re providing value and that you’re an expert in what you actually do. So this does actually take some time Okay, so this this isn’t like a you know a one-hour thing This is pop this probably take you like several hours to you know Find keywords and look for the keywords and put them all on a notepad Okay, once you actually have them in the notepad, then you should sort of organize them into you know What pages you want to create? All right, so if you actually Draw that out. Okay.

This is the mind map that I created So for example on my home page I’m gonna target carpet cleaners Melbourne as my primary keyword My secondary keyword is the same one, but it has in Melbourne in there. Okay? So what you normally want to do for each page you want to target one primary keyword? okay, and one secondary one, but it should be like very Similar. Okay, you might have a you know modifier in there or something like in or cheaper affordable anything like that? Okay, so this one might be primary keyword might be tile cleaning, Melbourne Secondary might be tile cleaning in Melbourne Okay, you don’t want to confuse Google and target? you know all sorts of keywords on one specific page and it’s also important because if you actually target let’s say Go to this website here Let’s go to tile & grout cleaning. Okay, when people are searching for tile and grout cleaning They’re looking for tile and grout cleaning.

Okay, so so you should have images of you know tiles and stuff like that so, you know as you can see they have a video there and they have content related to what that’s you know, that user is actually searching for okay, so if you target like You know multiple keywords on one specific page then people are gonna look at it and they’re not gonna be sort of Attracted to it because you’re all over the place. Okay So right now once you’ve actually have you know, your list of keywords, it’s time to sort of check out the competition and see Whether or not you should go for that keyword or you should try it and find a different variation of that keyword. Okay, so We can do that manually and to do that manually if you actually type in the keyword in the Google alright then you can scroll down and you can the first thing that you want to see is is that keyword actually in the title of The website. Okay. So this one is Carpet dry cleaning Melbourne. Okay, so it has a variation of it.

But it’s not exact and If you scroll down here same thing carpet cleaning in Melbourne, okay So this one’s Carpet Cleaners in Melbourne, so it’s not exact but it is a very similar Variation scrolling down and just looking at all these ones. They’re all pretty similar and they do have variations of that keyword and To me. It’s sort of like a medium Competitive keyword. Okay, so people do have that in their title. They do have that in their URL as well and they do have some of the keywords in the Meta Description okay, so What we’re doing now is because Google actually scans your website And checks whether or not you have that keyword on your page then you know This is this is one of the most important factors that’s you want to be looking for? Okay, then you want to be looking at inside the website. Is that keyword? Within the content, okay So you do a ctrl F and that will bring up this window here and then you can try and paste in your keywords so your one was Carpet Cleaners in Melbourne, okay, so that’s not on the page. So that basically means that you have a opportunity there So let’s search up cop cleaners, Melbourne. Okay, so that’s not in there carpet cleaners, okay They do have carpet cleaners in the content, but I think there are targeting carpet cleaning melbourne Okay, so they’re talking carpet cleaning. Let’s see.

All right, so that appears, you know, I think 15 15 times on the website. Okay, so when google scans a website, they’ll see okay This website is related to carpet cleaning and let’s do melbourne Okay, they have one of those keywords in the page, right and let’s do melbourne carpet cleaning That appears nine times, right? So they have that keyword on the page. So when google scans it then they know that it’s related to Carpet cleaning in melbourne, right? So what you want to check for is? The h1 tag, so normally it will be the title So you would highlight that and then you click on inspect and you’ll see whether or not they’ve optimized the heading one tag To be their keyword. Okay, normally the heading one tag.

That is their target keyword So as you can see their target keywords carbo cleaning melbourne So we’re gonna close that So this page obviously, it’s medium competition i’m gonna show you a low competition keywords so you can see the difference alright, so if we actually go to let’s say Carpet cleaning in Cairo I’m not quite sure if people in Egypt actually use Google actually, but this is just an example. Okay, so For example carpet cleaning in Cairo Egypt if we look here you’ll see carpet cleaning Within the title and you’ll also see it within the Meta Description. Okay, so I’m gonna open that in a new tab Carpet Cleaning Cairo Egypt Okay, that’s good. But if you look down here it’s carpet care and if you look in here It doesn’t have Cleaning and it doesn’t even have Cairo or Egypt in there and same it doesn’t have a foot URL either Okay, so we’re gonna copy that and open that in a new tab this one doesn’t have it either so it doesn’t have Kabul cleaning in the title and We’re gonna open that as well, okay, so this will give you an indication of Basically how competitive it is based on just the title itself? So this one is talking about pest control Egypt.

So it’s got nothing to do with Kabul cleaning, right or maybe it does but They’re targeting pest control on this page Okay, so to me that looks like a low competition keyword in Cairo Egypt So if we look at the page, yeah, then you do a control find Carpet cleaning. Okay, so it appears two times. It’s not too bad and Let’s search up Cairo. Okay, so it doesn’t have Cairo in there. Okay So as you can see this website is kind of old as well Okay Just going down. Okay, this book this page is quite old and if you do control find carpet cleaning Okay, it appears five times. Okay.

Check the heading one tag, or it might not be a heading one tag okay, so as you can see, that’s not Encapsulated in the h1 tag, so they haven’t optimizes page a lot. And as you can see, it’s quite old as well This one here. Okay. I don’t think that is any good this one here, I think is a Manufacturer of carpets. Okay, rather than a specific carpet cleaning service I think they might they might have it that they haven’t really optimized a page So if you do highlight this which might be the title, let’s see. Okay, so that’s the heading one tag They haven’t optimized it. Okay, they have just put home as the h1 tag. So when scoot google scans our website there It’s gonna tell Google that’s you know, it just says home, okay So this one is a low competition keywords in Cairo Egypt, but a medium competition in Melbourne, Australia Alright, so what you can also do is you can also download a Chrome extension so you can search up Moz bar chrome and What you’re doing now is a navigational keyword search.

Okay, so here it should be the top results click into it and then you can actually add that to Chrome and then Sign up for a free account ok, once you’ve done that and it’s activated then you can actually turn that on and then We’re gonna do a refresh Ok, so this is going to give you a PA and a da so a da stands for domain Authority PA stands for page Authority So the higher it is the harder it is for you to actually rank. Okay, so this one is yeah medium competition It has a domain authority of around 20 to 30 If we actually do the same for the Egypt one You’ll see that’s the page Authority here is six and the main authority is seven so you could probably rank for this keyword in Egypt for Probably in a week or so, but this one here will probably take you a few months and get at least So if we search for a high competition keyword, for example, let’s see how to lose weight Okay, it’s going down You’ll see that the PA and the DA will be higher.

As you can see the PA is 55 da is a – Okay, the DA is 62 here. And if you scroll down to rank in the top 10 you’ll have to have a a minimum of at least 30 so this one will take you a lot longer to actually rank for right so You can do that for each of these keywords here. Okay, so it’s gonna take some time obviously and Sometimes you know, you might just use the same keyword as what your competitors are using Okay, because you know, you can’t really vary it too much I mean, like for example end of Lee’s cleaning is just end of Lee’s cleaning, right? You can’t really change it too much because you can’t change it to something that you know people aren’t searching for So basically, I know this is sort of a lot to take in Because for me explaining it it’s already a lot. So if you’re a beginner then all you really need to do is Find keywords which you know are related to your business and then just sort of draw it out in like a mind map Okay. So for example Pick the keywords that you want to target for your homepage just pick one main keyword and one secondary keyword and Then you create separate pages that target all the other keywords. Okay, so One primary keyword and then you’ll have a secondary keyword.

All right, and when you’re actually looking on You know, let’s say the ubersuggest website, right you might pick, you know, informational types of keywords, you might see you let’s do Let’s just search up. Let’s say Carpet Cleaning right and if you do a look up, okay, so I’ve searched up Kaba cleaning and I’m gonna click on this – sure The keywords which have the most search volume All right, so we’re gonna scroll down here and we’ll find some informational types of keywords. Let’s see Okay, so how to clean carpet okay, so this one has 1,000 searches So if you see keywords like that, I’ll write that down as well into your notepad I get to create blog posts related to that keyword Because you know if if you’re targeting these keywords, it’s not gonna be a instant thing Okay, just because you have content related to this thing It’s still gonna take you a few months, especially if it’s a medium sort of competitive keyword Then what I recommend you do is to actually write blog post It’s like seven best ways to clean carpet or how to steam clean carpet how to remove carpet stains create like a really really good content to actually help people solve this problem and People might be reading it and then they might realize okay. It takes so much work They need to buy this and that they’ll rather hire you.

Okay, so you’ve got more control over informational types of keywords because you can definitely be a lot more creative in the ways in the keywords that you can actually and People are more likely to link to this type of content So to get links to let’s say to your homepage or to to these pages here. It’s gonna be a lot harder I mean you can get links from let’s say like a like a directory website But if you’re trying to get links from like let’s say a blog or something like that It’s a little bit harder because you know, you’re not really providing that much value to You know their the blog users right? But you know this type of content is a lot easier for people to link to and That it’s gonna build up your link profile Okay, and in turn and over time It’s gonna start ranking for these keywords and in turn your homepage will start ranking for these more competitive types of keywords okay, so I know this is a lot to Take in but you can re-watch this part again hopefully it sort of helped you out in actually giving you some more ideas on how to Find keywords.

So there’s also another thing that I really want to show you so below this video there is a seven day free trial for SEM brush so it’s an SEO software to basically help you speed up the process of Finding keywords and also finding backlinks, okay so before you know You’re sort of digging a hole with your own hands. That was a manual method and it’s good to understand it But if you actually use the software it’s sort of like using a machine to dig a hole so it’s gonna be a lot quicker And a lot easier for you, right if we actually put in a URL so for example, this is our competitors URL and you can click on search and Make sure you select the country that you are targeting This is gonna give you a overview here.

But what we want to look at is the top organic keywords so it actually gives you a full report on what keywords your competitors are ranking for and Also, it’s gonna give you you know the volume and also it’s going to give you the keyword difficulty Okay, so as you can see it’s about 51, which is probably like a medium Keyword and it’s gonna tell you how much traffic you’re actually getting. Okay so this is probably the main keyword here as you can see it’s number and 53% of their traffic to the website. Is this keyword here? Okay, and then you can check out you know What other keywords they’re targeting and this is gonna give you a whole You know new set of keywords that he can actually add in for your current content as well So you can start ranking for these sort of lower Searched phrases, for example this one carpet-cleaning prices.

It’s got 260 Searches per month so you can actually include prices in the actual content of that page. Okay, so you might start ranking for These keywords as well Okay, so you can use that and research it Okay, so it’s going to be a lot quicker and you can also filter it as well so you can use include and exclude or the keywords and also You can search by, you know, the volume and stuff like that as well Alright, so what you can also do is you can click on the backlink section here and it’s gonna tell you you know Which links are linking to the website? So click on the backlinks tab up here? All right, so it’s gonna show you that ok this this website here has gotten a link from fine to local calm,

which I think should be a Local listing so I’m gonna try and click on that see if it pops up Ok, so it’s a local listing website which you can basically register for for free I’m pretty sure these ones are free and then you can include your details include your URL and then you have a bad click already So you don’t have to go around searching for? You know, where can you find links? you can just see you know, which links your competitors are ranking for do this for maybe the top 10 results and You know start building up your link profile And once you have more links then and you have good content Then it’s highly likely that you’re gonna rank higher than these people So this is a really really cool tool and I’ll probably be going through this a little bit later in the video Okay So make sure you use the 7-day free trial to check out the keywords and also check out all the places Where your competitors have got the links from? All right. So right now what I’m gonna do is go through some blog examples Okay So I’m gonna show you how to do research for your blog and then I’ll go How to do research for your ecommerce store and then we’ll start doing on-page SEO.

All right so now I’m gonna go through keyword research for Bloggers or you might have a personal blog travel blog anything like that. I’m gonna go through that So I’m gonna assume that you want to start blogging full time and you want to start making money from your blog So, how are we gonna do that? So there are several ways to actually monetize a blog The first one is by affiliate links. So signing up for affiliate programs So basically you’re promoting.

Someone else’s product and you get a commission That is the most recommended one for beginners because you don’t have to have you know any experience at all You can just write about your experience you can write about Your experience with a product or a place or anything like that? You don’t need to be an expert at whatever it is as long as you know more than you know, what other people know Then you can write about it and you can educate people Right, then the second way is to do some freelance work So as you actually build up audience or you know traffic to your website, you can start providing freelance work you know or you might have a Agency, or you might have tour or different services you can promote that and then you can actually create you know ebooks Right so you can create ebooks and courses for example, if you actually start making money from your blog Then you can actually show people how to actually make money from their blog, right? so for example making sense of sense calm they make money from Helping people save and they actually have a section where they show their income reports So as you can see they’ve made you know over a hundred thousand dollars in the month of June just from blogging right so they show you how they make a blog and by doing that they can promote other more lucrative sort of affiliate programs and Make more money. Okay, so that’s an idea that you can do and also if you’re popular then you might want to sell your physical products or anything like that as well like t-shirts or Whatever that’s related to you to your blog Okay, if you’re more technical you can also sell software so, you know more technical people They might create a software which helps their audience as well.

Then you can do that as well. Okay, so I’m gonna actually take a travel blogger as an example alright, so if you’re a travel blogger, what I’ll do first is I’ll just go to google and type in some keywords that or Things that you want to write about that you have experience in for example If you have been to Bali then you want to blog about Bali. Alright, you don’t write about sort of things Like what I did in Bali, you know what I mean? Because people aren’t gonna search what I did in Bali right because like if you actually copy that keyword and yeah, if you actually go to uber suggest and You plug that into here? And you click on lookup then you can see how many searches it gets in the United States on Google Okay, so it’s not showing up here because maybe because there’s not enough searches for it The reason why there’s no lab surface where it is because so people actually search for you know They want to know what they can do in Bali So you would you would do blog post on basically like top hotels in Bali because that’s what people are gonna search in or You know best hotels anything like that or maybe like books to do in Bali Because that’s what people are actually searching for.

Okay, once you actually have an audience, then you can write stuff like You know your what I did in Bali and things like that because you don’t have an audience yet. Then you want to get an audience first by creating articles which people are searching for All right, so you can target so many different things here And you know when you actually type it in here, these are some of the things that people actually searching for Okay So these are some of the you know titles that you can create an article on and if you actually scroll down There’s some here as well.

Right? So what you do is you can copy the keywords ideas Into here go to the suggest. Okay, so you can just google that and click come on look up and you’ll see that there is about 1900 searches in the United States Okay, and if you actually go to search volume here, you can see the monthly searches. So for example, where is Bali? Bali hotels things to do in Bali. Ok, and the CPC stands for cost per click Okay, so these are add word campaigns. Okay So for this company here if anyone clicks into the website, they’ll have to pay Google Let’s say that was the example.

Okay, for example, Bali hotels they have to pay Google 2.65 per click so that gives you an indication of How competitive the keyword is the higher it is then probably the more competitive the keyword Okay, because the reason for that is because these results here ranking Organic, okay, so they’re free. So anytime someone clicked into that. You don’t have to pay Google, right? So obviously the more expensive the CPC is here then people want to rank highly here Okay, because these will be highly converting keywords Okay, so by that, I mean like if someone clicks into it, then they’re really likely to make a purchase alright so if we actually minimize that So what we do is we’re gonna actually click into a blog and see basically how they actually monetize, right So one of the blogs that let’s just do things to do in the Bali Okay, obviously these are the top websites here TripAdvisor So it’s going to be hard to outrank some of these websites here, but let’s click into maybe one of this the blog a blog Scrolling down And you can look on the second page as well So we want to look at other blogs who are you know, making money as well So let’s just have a look.

Okay, look at how they’re making money So you can have a look if let’s click on one of these things Okay, so this isn’t really like a blog or anything like that It’s more of a I Guess it is a blog but it’s more of a sort of like a directory sort of website. Okay? if we’re actually Santorini Dave Okay, so this is a good blog that you can get some inspiration from Okay, so as you can see, he’s got travel guides for all sorts of different locations guides for Different hotels as well, right and let’s click on all destinations And let’s click on Bali okay, let’s click on best hotels and Then here if you scroll down right and if you look at the links, okay.

So for example, this one is linking to booking comm and if you look at the bottom left Okay, you’ll see that it has the URL and it has a ID Equals three four six four two six and that is that an affiliate ID So if someone clicks in that and makes a booking for a hotel, then this website owner will get a commission Right. So as you can see he has affiliate links You know everywhere basically, so if you scroll down over here, this is also an affiliate link So he lists the top hotels and then he has an affiliate link. So what you can do is you can open that up And you can see which website it is. So booking com. Okay. Normally they’ll have an affiliate program on the really bottom So perhaps let’s have a look Okay, if they don’t show it here or what you can do is you can do booking.com And then type in affiliate program Okay, and here you can actually sign up for the affiliate program Okay So that is the first thing to do you can check out, you know Your your competitors first and see how they’re making money.

For example, this guy the points guy and You can also look up here. So normally some blogs that have a resources page and normally on the resources page I have all sorts of resources and If people click into it and buy that resource, then they’ll get a commission as well So for example this one here, if you click on top cards, then you’ll know that you know They make a lot of commission from promoting these travel Cards, okay So you can look into these cards and see if they offer an affiliate program and sign up for it and then you know you can create content for let’s like guides and stuff like that and then you could have Promoting, you know, basically these cards.

So if we actually go here and You know, if you actually promote more luxury products and destinations like they’re more expensive the hotel per night You’re gonna get more Commission Okay, so some of the hotels they might be cheaper or budget hotels, but they might have more volume So if you talk at those ones, you might not make as much money But it might actually make up for that in terms of how many people actually search for that So less people are going to search for luxury products But the cost of the luxury product is gonna be higher and if you times that by 10% you’re gonna make more money Okay.

So for example You know the keywords that we can We can write down here like for example What to do in Bali okay things to do in bali Right, so if you actually copy that and we actually go to the upper suggest Okay what to do in bali Can have a look like a CPC is 0.7 is not that high the competition isn’t that high either? Okay, so Here you can actually get different ideas for what to actually write about Okay, so also best time to visit in Bali best hotels in Bali all sorts of things like that So what you can do is now you need to determine okay, which keywords should you write about okay? We need to look at the competition first. So how do we do that? Right? the first thing that you want to do is check whether or not the keywords that you put in here is in the title of The website. Okay.

So as you can see things to do in bali, you know, that is all in the title They gave things to do things to do in bali. Yes, that’s in title. And You can see whether or not you know, the keywords are also in the Meta Description Okay, because Google actually scans people’s websites to see whether or not you know the content is actually related and it’s gonna be a huge indicator if you know their title is that keyword there and also it’s in the Meta Description and whether or not you know, it’s in the The content itself.

So then what you do is click into the content and what you do is do a ctrl F and You can just do a ctrl paste paste that keyword in and you can see how many times that keyword appears on the page Okay, so you can see whether or not you know, are they targeting these keywords as you can see it appears four times? Okay, and The title here normally is the heading one tag so you can right-click and inspect and You can see that they have you know, SEO optimized their website.

Okay, so you can take a look at all the Results here and most of these keywords are medium competition in my opinion Because they have it in their title already. So let’s say for example You know, you do a random search. Alright, let’s do Maybe things to do in Bali with the friends Scroll down and ctrl-f paste that in with friends Okay, so you can look at whether or not with friends actually appears in The title or within the Meta Description, so as you can see, it doesn’t really appear There and also in the content it probably doesn’t really appear as well So that will be a lower competition keyword, but I don’t think that many people actually Will actually search for something like that so you can actually do a check here What you probably want to do is you want to have a decent search for? For blog keywords.

So at least a thousand searches per month I’d say so things are doing volley with friends Okay, so only ten searches for the United States So worldwide is probably going to be maybe a hundred searches and not many people are searching for it It’s quite a low competition keyword. So that’s gonna be quicker for you to actually rank on Google So what we’re gonna do is copy this keyword here. Okay copy that to clipboard and go to a website called Semrush com so I have the link down below which gives you a 7-day free trial You don’t need your credit card I don’t think so and you can sign up for that and you can go to this home page here Okay, click on dashboard.

And with this tool is gonna speed up the process of finding keywords cuz what you can basically do is if you actually click on the keyword analytics he would give a difficulty and You can paste in the keyword that you think That you want to write something about things to do in bali. You can click on sure difficulty Okay, so that’s gonna give you an actual difficulty to actually rank in the organic search rather than the information here Which gives you the CPC competition, which is the adwords competition. Okay, so adwords competition is an indicator, but this one will give you a sort of a more accurate answer of How difficult it is to actually rank that Keyword, right? So 70% would be sort of medium-high, and I personally think Honestly that will take you more than two months to rank for things to do in Bali. So this is more of a longer-term Keyword to actually rank for on your blog.

So these keywords have quite a high search volume Okay. So this is only just for United States Google. All right, so there are obviously other countries as well So this keyword will have quite a lot of searches worldwide. So that’s why it’s sort of difficult Okay, so, you know, so what keywords should you target in the short term? So in the short term, I personally recommend you do maybe review types of keywords Or maybe sometimes there might be like a new product and then you can do a new product review Okay because sometimes if a new product just came out and there’s a lot of hype around that product and not many people have Content ready? Okay, you can be the first one to actually create that content.

So an example of a review would be let’s say you go to TripAdvisor, okay, so if you were a travel blogger and you know You you travel to Bali a lot like that. Then you click on the trouble of ranked section here And this will give you a ranking of the top sort of Hotels in Bali right? So these are the top hotels in Bali and You know, a lot of people are probably, you know, searching around reading the reviews and stuff like that and what they’ll do is, you know, they probably copy this Viceroy Bali and They might you know search that up on Google so they might do a review Okay, so these keywords normally don’t have that many people actually targeting so there are two people targeting this Blogs and the other ones I think Maybe you know directory sort of web sites like TripAdvisor and stuff like that so These keywords here get less searches, but you know, they’ll rank quicker Okay so all you really need to do is create article which you know gives more value than this this one here and this one here and it’ll be quicker to actually rank for so when I actually did a search in the Uber suggests.

It didn’t actually give the Data here because I don’t think you know doesn’t pull that in Okay, so you can actually go to goo word planner, but you actually need to have an active campaign I believe so that actually show you how many searches actually gets. Alright, so It gets around fifty searches per month. So obviously there are other Unrelated keywords. So you might get you know over 100 searches per month for that keyword Okay, so it’s not gonna get that many searches but it’s gonna rank a lot quicker Okay, and if you are a affiliate like for example, I’m pretty sure that you know They probably have affiliate links in the article Okay, some some don’t okay, but you can have an affiliate link to the booking website Okay, so sometimes for example if you link it here to TripAdvisor Then you can get a commission for that.

Okay, so that might be one of your short-term keywords So basically you would write that down personally if I was like blogging about Bali or you know, a travel blogger I’ll have short term keywords medium term and longer term keywords. So normally when you’re actually blogging It’s sort of like a when you’re sort of like planting the seed Okay, and it’s gonna take a while for that, you know plant all those fruits to actually grow Okay, so if you actually put in santorini, davia, I want to delete that Okay, just have it like that and I’m gonna do a domain overview Okay, I’m gonna select USA Google for that You’ll see that they have an organic search traffic cost of almost three hundred thousand dollars So if we were if they were actually to pay for Google Adwords, it would cost about three hundred thousand dollars per month so as you can see, they started their blog, you know in 2013 and after a while Only I think in 2018.

I started to grow like a lot Okay, so they might have learnt SEO they might have learned that you know writing articles about themselves didn’t work They might have targeted more different locations expanded on you know Things like that and here you can actually see the keywords actually ranking for so you can click on view report So you can see which keywords actually ranking for you don’t have to do it manually Okay, so it’s gonna give you a ton of different ideas here. You can click on the keyword difficulty sort by that Okay, and you can also use the advanced filters here as well. So click on advanced filters so you can do For example a search volume. Okay, so it’s only going to show keywords, which have more than One thousand searches per month if we can apply or you could actually Filter this by, you know keyword difficulty as well So keyword difficulty greater or less than sorry Less than fifty and then you can apply you can also add more filters On top of that the top of that filter. Okay, so you can see also which pages are ranking So for example Mykonos nightlife here This keyword here gets gets fifty searches per month You can click into here and you can see their article. Okay? So when you’re actually creating a blog post, okay? You want to create the most thorough blog post that you can for that specific keyword? Okay, so imagine that you were I think a lot of people Imagine you know blogging or online business.

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